Rebrand presented to the A10 conference. Copywriter: Kris Blake

This is not an aristocracy, it’s a meritocracy. College athletics—especially basketball—is a game
of, for, and by the people. Hoops don’t care who fills them up. On the hardwood names are not
inherited, they are built with effort. Extra reps in the offseason chase down extra possessions in
the game. Finished sprints in practice become buzzer beaters when it’s for real. Respect isn’t given
for “decisions,” it’s earned with deeds. No matter if it’s in practice, the weight room, a game, a
classroom, or life after college—it is earned.